Koh Samui — the Gulf-shoulder island

Demand map

Koh Samui divides into four hotel micro-markets: Chaweng (mid-market party + family), Lamai (mid-market family), Bophut Fisherman's Village (boutique + luxury), Mae Nam / Bang Por (long-stay wellness). Full-moon party demand on nearby Koh Phangan spills onto Samui bed nights.

Seasonality

Koh Samui operates on the inverse of Andaman: Gulf dry season May–August is the high season, precisely when Phuket is quiet. December–April is a secondary season with domestic Thai and short-haul Asian markets. October–November monsoon and typhoon risk creates the quiet window.

Channel mix

Booking.com 25%, Agoda 21%, Airbnb 13% (over-indexed in Bophut villas), Trip.com 12%.

Modules that fit Koh Samui

• Monsoon Revenue Model — inverse pattern to Andaman explicitly modelled.
• THB / FX Hedge Report
• Channel Tuning — Airbnb over-index requires calibration.