Lesson 02 — Distribution mix for Thai city hotels

A short primer on how to reason about OTA mix in Bangkok's six main hotel micro-markets.

Six micro-markets, six mixes

Sukhumvit skews FIT + corporate; Silom skews corporate mid-week; Ratchada skews Chinese + Korean short-stay; Chinatown / Old Town skews Western leisure; Riverside skews long-stay leisure + wedding; airport-adjacent skews transit. Each has a different optimal OTA mix.

Rebalancing cadence

Most groups rebalance quarterly. Our advisory suggests weekly — the Channel Tuning module produces a weekly recommendation per property.

Related module

Channel Tuning automates the weekly rebalancing recommendation.